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category archive listing Category Archives: Technology

As far as freedom goes we salute the remote control

People often pay cable TV so they can have the freedom to choose the channels they want to watch. Technology drove cable TV a little further and gave us TiVo so we could be able to watch whatever we wanted whenever we needed. The freedom of choice was upgraded to a timeless choice; once a [...]

A Imagem no Cyberespaço (02/07/2008 – Cambury)

Olá a todos, foi um grande prazer poder dividir algumas das minhas idéias com todos vocês no último dia 02 de Julho. Aos interessados:
Clique AQUI para o PDF dos slides da palestra.
Abaixo segue os endereços dos sites apresentados durante a palestra:
http://www.tokyoplastic.com/
http://jonathanyuen.com/
Um grande abraço e muita sorte a todos!

Internet: uma introdução crítica ao ciberespaço

Clique na imagem para ler a matéria completa

Don’t Talk Just Type - iPhone for the Japanese Masses

Two or three times a week I leave my car at home and take the subway to University. It is not a habit but a conscious act that allows me to break free and mingle into the crowd – even though being a foreigner in the countryside Japan does not allow one to really observe [...]

System Update

Yesterday I received a phone call from a friend asking for some help with some technical issues concerning his computer.
He is the owner of a T60 Lenovo (former IBM) laptop and he had found some awkward behavior concerning the use of the “Presentation Director” tool from Lenovo. The whole thing started on Monday when he [...]

From Believer to Skeptic – Apples and IBMs

I believe it was the end of the 70’s and the beginning of the 80’s. Things were changing fast and in the fast lane was personal computing.
At the age of five I had my very first contact with a computer, or at least what people believed to be a computer at that time. It was [...]

Microsoft & Yahoo - Is it the answer?

The giant Microsoft announced last Friday (February 3rd) its offer of $44.6bn on an unsolicited bid to buy the long runner and Internet veteran company Yahoo!.
For a long time both Yahoo! and Microsoft with its MSN Search have been struggling to break Google’s hegemony as the number 1 search engine on Internet. The two companies [...]

日本のネット市場とビジネスに関して

人類は21世紀で「メディア時代」に向いて入りました。しかし、メディアの時代だけではありません。新時代のメディアは広告やエンターテイメントのためだけではなく、人と人の間にある繋がりツールです。最近多くの人たちはメールやインターネットを使用し、情報を集まったり社会化を広がるしています。
その上に、様々な会社が「現実」から「バーチャル」に商品とサービスを多くのお客さんに案内しています。むしろ事業に対して会社のオンライン「フートプリント」を作成することはお客さんにアピールするためだけではなく、お客さんと感情的関係を作ると最も重要な理由です。サイトを上手く使うと個人的なレベルで会社とお客さんのつながりを作ることも出来ます。そのことについて、日本のマーケティングとビジネス的なアプローチで統計より内容とコンテンツに中心した方がいいです。
実はネット上のお客さんがウェブサイトと食べ物の全く同じ行動で買います。例えばサイトを見て(デザイン)、香(情報量と内容)を確かめてから味を試させたくなると考えても間違いはありません。この様々な点にとって、日本のインターネット市場でお客さんともっと感情的な関係/繋がりを作るとインターネット上の売上もあがると考えられます。

Blogs for Blogging

A blog, by common definition, is an online diary in which one can choose to publish publicly his entries. A blog is basically a logging of things (ideas, opinions, reviews, anything) on the Web with the addition of comments, a history of posts and a junction of links that point to other blogs (Talbot in [...]

Sanyo Xacti HD1000 Review (First Impressions)

The Xacti HD1000 is a small and yet powerful camera, delivering full 1080i HD images in 60fps.
Personally I was surprised with so many settings, offering full auto or full manual controls, with shutter speed, iris aperture, focus and everything else. It also comes with a ‘cold shoe’ mount where the user can attach an external [...]