People often pay cable TV so they can have the freedom to choose the channels they want to watch. Technology drove cable TV a little further and gave us TiVo so we could be able to watch whatever we wanted whenever we needed. The freedom of choice was upgraded to a timeless choice; once a [...]
Category Archives: Research
Meanwhile…
August 20, 2008 – 6:33 pm
What does it take to someone become a scholar?
Obviously lots of work and some lessons on time management are indispensable…
A Imagem no Cyberespaço (02/07/2008 – Cambury)
July 3, 2008 – 10:06 am
Olá a todos, foi um grande prazer poder dividir algumas das minhas idéias com todos vocês no último dia 02 de Julho. Aos interessados:
Clique AQUI para o PDF dos slides da palestra.
Abaixo segue os endereços dos sites apresentados durante a palestra:
http://www.tokyoplastic.com/
http://jonathanyuen.com/
Um grande abraço e muita sorte a todos!
Internet: uma introdução crítica ao ciberespaço
June 15, 2008 – 12:10 pm
Clique na imagem para ler a matéria completa
Don’t Talk Just Type - iPhone for the Japanese Masses
March 14, 2008 – 1:14 am
Two or three times a week I leave my car at home and take the subway to University. It is not a habit but a conscious act that allows me to break free and mingle into the crowd – even though being a foreigner in the countryside Japan does not allow one to really observe [...]
Self Promotion in Japanese Celebrities’ Blogs
February 18, 2008 – 11:05 pm
Are all blogs the same? Is there any difference between the use of blogs as political instruments and the marketing of the self?
One could assume that blogging is mainly an exercise of writing about the “self”, the hedonistic activity of redundancy of ideas or thoughts. However, it is the self-assurance and the distinction of its [...]
Short Thoughts on Communication and Language
February 8, 2008 – 10:22 am
Living abroad can be an exciting experience. Learning about new cultures and embracing a diverse and broad cultural universe can help one ponder about its own stance on the world. Together with it, learning a new language is also a rewarding experience. However, from my own understanding as an “expatriate” living in Japan for almost [...]
Celebrities, Marketing and Blogs
January 21, 2008 – 11:08 am
1. Celebrities are media dependant
2. A blog is a cheap, direct and interactive medium
3. Celebrities’ blogs have an economical function
4. The celebrity’s image is a product presented by the blog
5. The image presented in blog by a celebrity is a subproduct of the celebrity public role
6. The level of interaction between blogger and audience is [...]
日本のネット市場とビジネスに関して
January 19, 2008 – 1:49 am
人類は21世紀で「メディア時代」に向いて入りました。しかし、メディアの時代だけではありません。新時代のメディアは広告やエンターテイメントのためだけではなく、人と人の間にある繋がりツールです。最近多くの人たちはメールやインターネットを使用し、情報を集まったり社会化を広がるしています。
その上に、様々な会社が「現実」から「バーチャル」に商品とサービスを多くのお客さんに案内しています。むしろ事業に対して会社のオンライン「フートプリント」を作成することはお客さんにアピールするためだけではなく、お客さんと感情的関係を作ると最も重要な理由です。サイトを上手く使うと個人的なレベルで会社とお客さんのつながりを作ることも出来ます。そのことについて、日本のマーケティングとビジネス的なアプローチで統計より内容とコンテンツに中心した方がいいです。
実はネット上のお客さんがウェブサイトと食べ物の全く同じ行動で買います。例えばサイトを見て（デザイン）、香（情報量と内容）を確かめてから味を試させたくなると考えても間違いはありません。この様々な点にとって、日本のインターネット市場でお客さんともっと感情的な関係/繋がりを作るとインターネット上の売上もあがると考えられます。
Japanese Hypercommodification
January 18, 2008 – 2:26 am
“The production and commercialization of goods in the Japanese cultural and social sphere has surpassed the modern concept of the tertiary industry, shifting the production and commercialization of ‘real’ and tactile products to the production and commercialization of concepts, offering feelings and experiences as commodities that don’t have equivalents in the real and physical [...]
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