In the polluted tunnels beneath the streets of Sao Paulo, Zezao, one of Brazil’s most famous graffiti artists, returns time and time again to produce his work.This part of the city is dark and dangerous. The brown and smelly water is a foul mixture, bringing with it rubbish and sewage from above.
Zezao has had [...]
Monthly Archives: January 2008
Turning the spotlight on Brazil’s hidden art (from BBC News)
January 27, 2008 – 3:21 am
Celebrities, Marketing and Blogs
January 21, 2008 – 11:08 am
1. Celebrities are media dependant
2. A blog is a cheap, direct and interactive medium
3. Celebrities’ blogs have an economical function
4. The celebrity’s image is a product presented by the blog
5. The image presented in blog by a celebrity is a subproduct of the celebrity public role
6. The level of interaction between blogger and audience is [...]
日本のネット市場とビジネスに関して
January 19, 2008 – 1:49 am
人類は21世紀で「メディア時代」に向いて入りました。しかし、メディアの時代だけではありません。新時代のメディアは広告やエンターテイメントのためだけではなく、人と人の間にある繋がりツールです。最近多くの人たちはメールやインターネットを使用し、情報を集まったり社会化を広がるしています。
その上に、様々な会社が「現実」から「バーチャル」に商品とサービスを多くのお客さんに案内しています。むしろ事業に対して会社のオンライン「フートプリント」を作成することはお客さんにアピールするためだけではなく、お客さんと感情的関係を作ると最も重要な理由です。サイトを上手く使うと個人的なレベルで会社とお客さんのつながりを作ることも出来ます。そのことについて、日本のマーケティングとビジネス的なアプローチで統計より内容とコンテンツに中心した方がいいです。
実はネット上のお客さんがウェブサイトと食べ物の全く同じ行動で買います。例えばサイトを見て（デザイン）、香（情報量と内容）を確かめてから味を試させたくなると考えても間違いはありません。この様々な点にとって、日本のインターネット市場でお客さんともっと感情的な関係/繋がりを作るとインターネット上の売上もあがると考えられます。
New Visual for the Site
January 18, 2008 – 3:28 pm
Nothing better than starting a new year with a new visual for the website.
Enjoy the new design and please, let me know if you may find any problems or broken links while navigating through my page.
Japanese Hypercommodification
January 18, 2008 – 2:26 am
“The production and commercialization of goods in the Japanese cultural and social sphere has surpassed the modern concept of the tertiary industry, shifting the production and commercialization of ‘real’ and tactile products to the production and commercialization of concepts, offering feelings and experiences as commodities that don’t have equivalents in the real and physical [...]
Windmills
January 9, 2008 – 10:47 pm
I have been always dwelling with myself to find a way to turn what I think to be idle and unproductive time into a productive and moreover profitable activity. Unfortunately, old habits die hard and it is even harder to make a move that would reorganize my own behavior to break up with the inertia [...]
A Better Tomorrow Now
January 5, 2008 – 9:05 pm
Feeling and recognizing the meaning and implications of our feelings is what defines us as humans. However, overreacting impairs our faculty of rationalizing our behavior towards others, impoverishing the quality of our relations and wiping out the possibility of a balanced existence.
Is then, religion important for rectitude in life? Do we really think government [...]
明けましておめでとうございます
January 1, 2008 – 9:24 pm
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New Year’s Recipe by Carlos Drummond
If you want to have a beautiful New Year
The color of the rainbow or the color of your peace,
A New Year beyond comparing to all the time you’ve already lived,
(lived badly perhaps or senselessly)
If you want to have a year
Not freshly painted with everything back on the right track,
But new [...]
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