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Monthly Archives: October 2006

Sony PSP U$8.33!!

Don’t know about the U.S. or the rest of the world but here in Japan broadband companies are in a war. Not necessarely with guns but with with marketing strategies.
So far I had been using Biglobe, a fairly fast provider but last week something made me change for YahooBB (BB standing for broadband, of course [...]

U2 in Tokyo

Finally, half an year later U2 is coming to play its “Vertigo” tour in Japan.
November, 29th in Tokyo. I am going, how about you?

Blogs and the marketing of the self in Japan

Blogging, which was first seen as the simple activity of writing an online journal with entries about someone’s own life, has now reached the mainstream of Internet and is now used by individuals and corporations as a major weapon in promoting their image and products.
From the point of social studies view blogs are open books [...]

Translation Efforts

更に、芸能人ブログの談話の中に書かれている日常生活のささいな細部が視聴者に親密な雰囲気を伝えて行くと、自分のイメージやパブリシチーを売り込む。談話の親密な雰囲気(例:普通の会話、起きたところ,眠そうな顔、寝室はトイレの写真等)からまた共感と意気投合が生まれる。その上に、いくつかの芸能人(グラビアアイドル、モデル、等)は自分可愛さのマケーディングを作戦し、純情と無邪気な姿を作成する。
Yet, for Japanese celebrities writing blogs, it is the exposure of simple and minor daily activities that will transmit the intimacy of the discourse and therefore ‘sell’ their images to the audience. These expressions of empathy and identification can be sometimes an ordinary phrase, a shot of a bedroom, their sleepy faces, etc. Some celebrities [...]

Update from the Lounge

Having a blog and not updating frequently is ashaming but right now I am really sure people have different reasons for not posting so often. Between my reasons were a full research paper I had to write and some other paralel things like my girlfriend coming to visit, taking care of my ferret, moving to [...]